ccording to the Mc Kays, presence is the first component of that thing called charisma, a combination of power and likeability. Their advice to having a presence in a conversation is to not be the loudest or to say the most, but to be a fully present listener, who gives their entire attention to the speaker and uses body language and facial expression as signs of agreement, recognition and interest. This article has many practical hints on how to improve listening and become a person people like talking to.
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The 3 Elements of Charisma: Presence