Is this increasingly virtual world of emails, private instant messaging, social media networks, and tweets, the business card has lost a bit of luster, but it’s still a gold mine. Why? Well they’ve become more personal then when they were the standard and when everyone was overusing them.
The printed and polished card will probably always be a major tool in any business man’s arsenal. Many generations from now when humanity has conquered the stars and business deals go down over vast distances of space, smart entrepreneurs will still be carrying these things in their bio-suit somewhere. However, they must be used properly and carefully in this contemporary age where their innate power can so easily be broken with one wrong or hasty move.
Remember to Carry Them!
No matter how amazing they are or how fascinating in detail and overall execution, cards left at home are as worthless as a bathing suit on Mars if a guy doesn’t carry them.
- Big tip: they’re small and paper thin, so carry them in your wallet where they’ll stay straight and clean!
There’s no need to have a hundred on hand at anytime. In fact, because they should be guarded and only handed out on certain grounds, about ten should be fine. These are not things to hurl at anyone and everyone anymore – only to those who ask under certain circumstances. The key is getting them to ask.
Deciding When to Offer
What’s the first or second question most men are asked when out and about meeting strangers? “What do you do?” For men that are considering business cards, it’s usually because their company/service is of use to many people, and interesting. Few burger flippers carry these bad boys.
- Fact: these days VERY few people will ask for a business card.
However, MANY people will want to text, email, or exchange numbers. If it’s an informal or completely non-business occasion and they’re worth making a connection with, then candidly supply some digits. If it’s formal, stand out and offer them a card. No big deal – it’s just a card, right?
Wrong, it’s classy; it’s debonair; it’s rare; and dignified in this horridly informal cyber culture of ours.
The Don’ts of Business Cards
- If they’re coworkers, friends of friends, or family, chances are the card should stay in the wallet. These folks should remember you and know how to contact you if a need arises.
- Never drop cards into cattle-call bowls, tac them on bulletin boards, or toss them into raffles because the only people that will end up calling are salesmen.
- Never ever give people your cards to hand out for you, because that’s plain ridiculous. These things should be perceived as precious commodities. If you want something done right, well, you’re going to have to pony-up and do it your damn self.
They’re not hard to get (develop and order online), inexpensive, and there’s no need to go crazy with the creative genius approach. Simple, clear, precise, with modern means of communication streams: email, cell, blog/site, name, and some short little wise sentence like…
“A man with one card is like a man with countless faces.”
Hey, no one said it had to make sense. It just needs to sound deep, and make people wonder.